Sunday 11 November 2007
The type of principles covered here are those which guide our behaviour. They are about the nature of things, they are descriptors about how we believe "things work". For example, the new field of neuro-economics tells us that when people believe we trust them, they actually become more trustworthy (read more). So, if we want the community to become more trustworthy, we have to give the message that we already trust the people in the community.